Giampaolo Viozzi founded the footwear brand in 1976 at 21 years of age, when Italy was experiencing a development phase in the footwear industry. He started his business from his garage with a few employees and little funds. After a difficult initial period, he began collaborating with international clients, namely American and Canadian, that had arrived in the Marche Region on the quest for Made In Italy products. Giampaolo Viozzi has created the perfect balance between a personal vision and a family-run business, creating his empire around this vision. The business is currently managed by his sons Guido, Head of Production, Gioia, Head of Purchasing, Virna in Customer Care and Francesco Head of Sales.
Available in many countries all over the world, the brand has strong Italian roots, and a futuristic outlook.